Dream It. Do It. PA

Northampton Wins Viewers Prize in 2015 Lehigh Valley Video Contest

The team from the Northampton Area School District captured the Viewers Choice Award from Dream It. Do It. PA’s 2015 Lehigh Valley Student Video Contest Tuesday night during the contest celebration at SteelStacks in Bethlehem, Pa.

More than 100,000 Viewers Choice votes were cast on the Dream It. Do It. PA website for the second straight year. The Northampton team earned top honors for its profile of career opportunities at Effort Foundry in Bath, Pa.

An expanded field of twenty-two middle school teams from Lehigh, Northampton, and Carbon counties participated in the second annual Lehigh Valley contest – titled What’s So Cool About Manufacturing? The Viewers Choice Award was one of eight awards given Tuesday night. The judges’ awards for the 2015 Lehigh Valley contest were given as follows:

Gold Sponsors for the 2015 Lehigh Valley video contest were the Lehigh Valley Workforce Investment Board (LVWIB) in Allentown, Pa., and the Manufacturers Resource Center (MRC) in Allentown, Pa. Silver Sponsors were Aerotek in Bethlehem, Pa.; The Equinox Agency in Allentown, Pa.; KingSpry n Bethlehem, Pa.; and PPL Electric Utilities in Allentown, Pa.

Dream It. Do It. PA is a partnership directed by the Manufacturers Resource Center, and is dedicated to changing perceptions in the Keystone State about advanced manufacturing careers. Dream It. Do It. PA started in 2013 as an effort called Lehigh Valley Skill Up to raise awareness in the Lehigh Valley area. The popularity of the partnership’s student video contests and its rights to the national Dream It. Do It. brand for Pennsylvania have enabled it to expand its reach throughout the commonwealth.

Teams of middle school students are provided video equipment and training and are matched with manufacturing companies and teacher coaches for the annual contests. The teams created short video profiles of their companies and the career opportunities they offer. By improving the image of these careers and creating awareness for them, the contest not only aims to sustain manufacturing careers, but aims to help them thrive.

The Lehigh Valley Student Video Contests have been so successful that other areas inside and outside of Pennsylvania are holding similar contests or are planning to hold contests in the near future. Dream It. Do It. PA supports these efforts by providing web hosting to these regional groups.

Original funding for Dream It. Do It. PA was furnished by grant from the Pennsylvania Department of Community and Economic Development (DCED). Additional Lead Partners include the Da Vinci Science Center in Allentown, Pa.; Lehigh Career and Technical Institute (LCTI) in Schnecksville, Pa.; PBS39 Lehigh Valley in Bethlehem, Pa.; Bethlehem Area Vocational-Technical School (BAVTS) in Bethlehem, Pa.; Career Institute of Technology (CIT) in Easton, Pa; and Carbon Career & Technical Institute (CCTI) in Jim Thorpe, Pa.

State and Lehigh Valley Region Manager

Karen Buck
Manufacturers Resource Center (MRC), Allentown, Pa.